Rob Ginsberg wanted to grow his own herbs and lettuce — but he wasn’t sure how. He lived in a small apartment in Washington, D.C., and didn’t think plants could thrive in the space.
Through trial and error, he grew herbs and lettuce, and then tomatoes and peppers.
But it wasn’t easy to determine how much water, light and other nutrients his plants needed in his apartment. There had to be a better way to learn, track and improve his new garden.
So, he set out to create a solution. He visited the University of Maryland’s farm and his family farm in Nebraska. He conducted interviews with expert gardeners. He visited friends’ gardens, small and large.
He took that knowledge and created an app to help both urban and suburban residents grow plants.